From the outside looking in, I was a “successful” Personal Trainer.

But it was all a lie.

And it’s why in 2014 I quit the gym.

See, I had a full-book of clients. I was charging up to $250 an hour and had a team of trainers working for me.

But I was diving on the inside, because for 8 years I was following the wrong model.

If you’re like most personal trainers working right now you’ll know exactly how I felt.

In fact, you’re probably feeling the same way right now…

I remember that day because it was one of the scariest days of my life. And one of the most exciting.

It was the usual 4:30am wake up to see my 6am client (that cancelled last minute).

Finally by 7pm I finished with my last client, and I jumped in the car to race home in time to give my baby daughter the bottle and put her to bed.

But, by the time I gotten home she was already asleep. I missed out spending time with her that day.

I felt guilty.

Like a loser.

A bad provider.

A bad partner.

A bad father.

That was the point where I got so uncomfortable that it all changed. I was tired of the STRESS. I was tired of the FEAR. I was tired of the GUILT. So, I decided to finally start building the business that I dreamt of.

Because I HAD to fix this. I was going to figure this out or die trying.

And this is when I asked the question that changed everything;

“How much longer can I keep doing this?”

“Can I keep doing this in 2, 5, 10+ years?”

The answers was: NO.

My family was depending on me. I’d gone on long enough putting in ridiculous hours and pieces of my soul into my passion, without being able to live the life I truly craved.

So that’s when I took on my first mentor James, which opened my eyes to how the online world works.

But, don’t get me wrong… I got burnt by plenty of “business coaches” before that.

You could be like me when I first started.

Totally confused with the 100’s of different things you could be doing right now to build your business.

You could be shooting videos, running Facebook Ads, writing blog posts, posting on Instagram… ‘Hoping’ it brings in new clients.

Today, I can confidently say it is the best decision I’ve ever made.

My first taste of successful online training was having 12 new clients sign into my 1-1 Body Transformation Program.

I had over $6,000 of income each month. Which may not be a lot to you. But back then, its changed everything.

So… in addition to the business coaching I was now doing, I started showing some coaches what I had discovered too…

And it worked for them just like it had for me.

It was amazing. I felt like I could really help my people – coaches like me. So I started a training program just for coaches to help them do what I did…

The BIG GOAL is to give coaches more meaning, more money and more freedom.

All the successful coaches have 3 basic frameworks in place, and its all you need to focus on right now;

— Attract new leads (who are willing to pay you what you’re worth).

— Convert leads into clients (with a process you can trust)

— Deliver your clients great results (and you also get your life back).

We help coaches just like you install these frameworks into their business in this training program.

We called it the “coaches cartel”. (And you’re invited)

The reason for this long post is that if you’re feeling like I was…

If you’re a good coach who has been doing this for a while but feel like you may be STUCK in a bad model…

It’s time to get out of the “OLD PT MODEL”…

This is where you’re stuck in the “time for money” trap… and it’s time for you to build a business that has you helping people with your passion for health and fitness. And to get your life back.

Don’t take my word for it though. Look at the results of all the coaches that are building their dream fitness businesses.

That’s why we believe “the proof is in the pudding”.

We just recorded NEW CLIENT BLUEPRINT showing you the ‘behind-the-scenes’ of how 3x Personal Trainers are signing on new clients each and every week.

So, if you want to stop being confused… and simply copy what’s working right now and have a plan to sign on 10-15 new clients each month…

Click this link to join the next session: 👈 👈

(And, CHILL OUT. It’s 100% FREE and there’s nothing to buy.)

See you on the inside,


PLUS: Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

 1. Grab a FREE Copy Of My Book; “Your First 100 Clients”.


Before you do ANYTHING else…

I want you to get your FREE copy of my book “Your First 100 Clients” — Click Here


 2. Watch the NEW Documentary: The Business Of Fitness.

This 60-Minute Documentary Is Groundbreaking, Gutsy & Refreshingly RAW… 

A MUST-SEE For Every Fitness Pro. 

Get your free access pass and watch the film by clicking here —


3. Join our Implementation Program and be a Case Study.


I’m putting together a new coaching case study group at Coaches Cartel this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message HERE and put “Case Study”, and I’ll send you the info.


4. Work with me and my team privately.


If you’d like to work directly with me and my team to earn over $100K each year… just send me a message HERE and put “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.