Honestly, at first this scared the absolute hell out of me… 👇👇
As the scary stat is: 80% of PTs will be out of the job in 2 years time.
The game is changing again… And this time it’s a big one.
There’s an entirely new (and more effective) strategy for marketing to get new clients.
Just yesterday I shared this on a live coaching call with a big group of trainers and the’ve called this the “holy grail for coaches in 2019”.
Sounds like BS 💩💩 … doesn’t it?
There’s an entirely new (and more effective) strategy for marketing to your customers: It’s called “The NEW PT Model” Marketing, and it’s a game changer.
I don’t blame you for thinking that… That’s why I want to share with you what the coaches that are using this are saying:
💥 Dan to sell $12,500 Of Personal Training In ONE-Day.
💥 Samuli to quickly sign on 40 Online Clients (to earn him over $140,000US with his first program)
💥 Aaron to earn $82,000 just last month.
💥 Jay recently sold $10,000 in his first week starting of with us.
See, if you’re like most smart personal trainers and coaches. You’ve tried to grow your business online.
You’ve probably tried posting on IG multiple times a day, run Facebook ads, built sales funnels and sell online programs.
They’re using a broken model… a dead model that we call “the OLD PT Model”.
If this sounds like you, it’s NOT you’re fault.
Because when I say “the game is changing” its because…
— Facebook ads have re entry gone up 300%.
— Facebook organic reach has dropped to about 1-2%.
— Instagram reach has dropped below 25%.
— Many people are saying “email is dead” because open rates are so incredibly low.
— Technology has dramatically improved meaning many reasons why a person hired a personal trainer is now free or at least very cheap.
I’m not being an alarmist. It’s just we need to dig our heads out of the sand and look at the real data.
This is why I believe, that if you don’t keep up with the changes now. You could be left behind forever.
See, NONE of the other coaches or even myself focus on all these old-and-dead tactics. Why? Because there is NO need.
But we’re still able to get amazing results like no one else because I’ve figured out a handful of strategies that actually get results.
So, let me walk you through the 3 things that we need to quickly change.
PLUS… I’m going to show you why you NEED to stop under-charging for your services (This one factor is KILLING most coaching businesses).
As yesterday we had our coaching call a part of the $100K mastermind — and this is exactly what we covered…
1 – The way you attract and sell your programs and products has to drastically change.
The traditional sales funnel is dead.
Especially for the trainers that don’t have massive followings on Instagram, Facebook or Youtube.
The difference is that you have to build “context” for your potential clients to see YOU as the coach they need over everybody else.
We see each week trainers coming to us that have spent months and far too much money trying to build ‘the ultimate sales funnel’. Only for it to bring in ZERO clients.
This is why we’ve moved to the “You’re Everywhere” Marketing.
You have massive competition — You need to seperate yourself from everyone else, and that means you need to be ‘top of mind’ to your potential clients.
Otherwise you’ll be forgotten in the sea of social media and content.
This isn’t about having a ton of “tech stuff” in place…
It’s actually the opposite.
Our most effective sales system is just a 3-step engine.
This is EXACTLY how Hasnain is now earning $1,000 a day only weeks after starting with us.
First, you need to get your market to take notice of you.. And we use a framework to create ’authority content’ to have them want more of you.
Then, you engage with them over multiple platforms, which at first looks ‘too technical’. But really its an easy flow thats only taking us 10-15 minutes a day.
All you simply need to do is:
- Decide on the exact market, niche or people you want to serve.
- Create a clear, precise and effective message that sets you up as the “go-to” coach.
- Put this message in-front of them using the right ‘media’ platform.
Then you can wake up each morning to a flood of new leads like this…
Finally, you have a ‘fit-or-no-fit conversation’ too see if they are good enough to join your program.
But — there’s one other factor that needs to be in place for this all to work…
2 – Your clients don’t want a exercise program or a diet — They want change.
Put aside the fact that a quick scroll through Instagram will have more “online trainers” that you can poke a stick at…
Let’s look at your #1 biggest competitor.
When someone wants to lose weight, get in shape, change their diet, etc…
They are going to google it first.
So, there you have it. 121 MILLION answers that your potential clients have at their finger tips. And much of it is free.
Writing a workout, or diet plan for a client and giving it to them in a eBook or PDF or even a membership site is dying out.
Gone are the days of you selling an e-book for $7 or $39 and making millions.
People no longer want information — they need transformation, and thats where you come in.
Let’s face it… Your clients can easily Google all the information they need.
A plethora of websites gives away workouts, diets, recipes for free or a small charge.
But, lets look at the other changes technology is bringing…
Tracking calories will become easier thanks to the smart watches that will be able to automatically track the calorie content through the day.
Restaurant menus will come with virtual reality features that can give you access to useful info on the calories and nutritional content of the dishes served.
Technology will soon have us being able to take a quick blood or saliva sample to give us a read out of our individual perfect diet.
Shopping trolleys will flag unhealthy items and ensure you purchase only what your diet allows.
Smart watches featuring dieting apps will be able to send motivational messages at the times of day, when the users are usually taking a snack.
Supermarket shopping trolleys fitted with RFID tags and barcode scanners will feature a nutrition assistant applications that will calculate not only the overall number of calories, but the sugar and fat content of your purchases as well.
Something, you as a personal trainer can’t do.
Data mining will soon be able to give you a individualised workout plan thats using the information from 1000’s of touch points.
I’m writing this NOT to be all ‘Doom and Gloom’…
This is an eye-opener so you are on the leading edge, and for you to make changes now, so that you’re not left behind.
Now this goes into the third BIG change that must happen for the above two to work…
3 – ‘You Must Get Out Of The OLD PT Model’
When i was in Sydney and Dubai I was in the gym seeing clients from 6am to 6pm.
Now, I’m here in Mexico about to train at the jungle gym and then spend the rest of the day with my family playing daddy and goofing around at the beach.
And its all from making these 3 simple changes.
So you’ve got to be honest with yourself…
From the outside looking in, I was a “successful” Personal Trainer.
But it was all a lie.
And it’s why in 2014 I quit the gym.
See, I had a full-book of clients. I was charging up to $250 an hour and had a team of trainers working for me.
But I was diving on the inside, because for 8 years I was following the wrong model.
If you’re like most personal trainers working right now you’ll know exactly how I felt.
In fact, you’re probably feeling the same way right now…
I remember that day because it was one of the scariest days of my life. And one of the most exciting.
It was the usual 4:30am wake up to see my 6am client (that cancelled last minute).
Finally by 7pm I finished with my last client, and I jumped in the car to race home in time to give my baby daughter the bottle and put her to bed.
But, by the time I gotten home she was already asleep. I missed out spending time with her that day.
I felt guilty.
Like a loser.
A bad provider.
A bad partner.
A bad father.
That was the point where I got so uncomfortable that it all changed. I was tired of the STRESS. I was tired of the FEAR. I was tired of the GUILT. So, I decided to finally start building the business that I dreamt of.
Because I HAD to fix this. I was going to figure this out or die trying.
And this is when I asked the question that changed everything;
“How much longer can I keep doing this?”
“Can I keep doing this in 2, 5, 10+ years?”
The answers was: NO.
My family was depending on me. I’d gone on long enough putting in ridiculous hours and pieces of my soul into my passion, without being able to live the life I truly craved.
So thats when I took on my first mentor James, which opened my eyes to how the online world works.
But, don’t get me wrong… I got burnt by plenty of “business coaches” before that.
You could be like me when I first started.
Today, I can confidently say it is the best decision I’ve ever made.
My first taste of successful online training was when I finally moved to “The NEW PT Model”.
Breaking Down The Business Models:
To make sense of what we are talking about, let’s break down the actual numbers of what’s typically involved in different business models.
First, the traditional Personal Training model you’ve been conditioned into subscribing to:
The Old PT Model:
Tier #1/1: Face to Face Training (Renting Space)
Hourly Rate: $90/hr
Number Of Clients: 15
Number Of Sessions/Week: 25
Number Of Extra Work Hours: 10-20
Monthly Revenue: $9000
Gym Rental Fee: $300/week ($1200/month)
Approximate Profits With Hours Worked:
@ 45-55 hours per week
180-220 hours per month
Actual Hourly Rate:
Now, let’s compare it to…
The NEW PT Model:
1-on-1 Online Coaching
Monthly Rate: $350
Number Of Clients: 30
Number Of 20min Skype Sessions/Week: 7-8 (2.5hrs)
Number Of Extra Work Hours: 10-15
Monthly Revenue: $10,500 /Month
**You can work from anywhere in the world to coach your clients**
Rate Per Session: $40
Clients Per Session: 4
Number Of Sessions Per Week Per Group: 3
Number Of Groups: 5
Number Of Hours Worked: 15-18
Monthly Revenue: $10,400
Tier #3/3: “The Holy Grail”
Online 1:1 Coaching — Monthly Rate: $350
Number Of Clients: 30
Online 1:Many Membership — Monthly Rate: $50
Number Of Members: 250
Monthly Revenue: $23,000
Whew. That’s a lot of numbers to digest.
Put simply, you can see how diversifying your skills and services not only has the potential to boost your income, it also allows you to leverage yourself.
With on-on-one online training, you are still capped by the number of people you can handle in a given month. This is fine – at least you can do it from literally anywhere in the world.
That issue is addressed when implementing the group and/or membership model. Things are run on a monthly recurring model, and done so in a way that would allow you to have hundreds of people paying for your services every month, if you so chose to grow it to such a place.
Again, you have the freedom to do this where and how you like.
Now, let’s talk about WHY YOU NEED TO CHARGE MORE for your coaching…
Dan Kennedy, one of the best markers ever said…
“If you cant be the #1 lowest price leader in your market. There is no strategic advantage in being the #2 lowest price leader.”
If you’re like most coaches you scroll through Instagram and see these ‘fitness influencers’ with millions of followers and think…
“I’m a better coach than them”.
You download their programs and guides and think its mediocre (at best).
But, these fitness influencers have 100’s of 1000’s and even millions of followers.
And surely they are making a killing!
With the responses from over 4,000 trainers and coaches there we’re a few common themes.
There was one HUGE problem I kept seeing so many trainers and coaches fall into.
They were copying their competitors. The “influencers” that had the massive followings.
And the problem with this is that the strategy they are using, has a good chance to NOT work for you.
This is why the example of Aaron that’s a client fits in so perfectly right now.
With only 600 followers, he has 101 clients a part of his personal training business.
This proves its NOT about just getting more followers.
The BIG GOAL is to give coaches more meaning, more money and more freedom.
That’s why are the start of this article, I told you I’m big believer of the “proof is in the pudding”. You don’t need to reinvent the wheel.
All the successful coaches have 3 basic frameworks in place, and its all you need to focus on right now;
— Attract new leads (who are willing to pay you what you’re worth).
— Convert leads into clients (with a process you can trust)
— Deliver your clients great results (and you also get your life back).
We help coaches just like you install these frameworks into their business in this training program.
We called it the “coaches cartel”. (And you’re invited)
The reason for this long post is that if you’re feeling like I was…
If you’re a good coach who has been doing this for a while but feel like you may be STUCK in a bad model…
Then I want to invite you to join us in THE NEW $100K Plan In 2019.
We just recorded this coaching session with a big group of coaches and trainers.
Just CLICK HERE to get free access.
Inside you’ll see the plan that the coaches are using to sign on new clients each week and build a business that gives them more freedom.