Are You In The Right BUSINESS MODEL To Create The Income and Freedom You Want..?


This is to all Personal Trainers and Coaches around the world currently training clients on a gym floor charging an hourly rate.


What if I told you everything you know- everything you’ve been led to believe –  is a lie?


For the duration of this article, I will be the Morpheus to your Neo.


To demonstrate, the scene from The Matrix frames what I’m about to tell you perfectly:


Morpheus: I can see it in your eyes. You have the look of a man who accepts what he sees because he’s expecting to wake up. Ironically, this is not far from the truth. Do you believe in fate, Neo?

Neo: No.

Morpheus: Why not?

Neo: ‘Cause I don’t like the idea that I’m not in control of my life.

Morpheus: I know exactly what you mean. Let me tell you why you’re here. You’re here because you know something. What you know, you can’t explain. But you feel it. You felt it your entire career. That there’s something wrong with the coaching world. You don’t know what it is, but it’s there. Like a splinter in your mind — driving you mad. It is this feeling that has brought you to me. Do you know what I’m talking about?

Neo: The Matrix?

Morpheus: Do you want to know what it is?

(Neo nods his head.)

Morpheus: The Matrix is everywhere, it is all around us. Even now, in this very room. You can see it when you look out your window, or when you turn on your television. You can feel it when you go to train a 5:30am client, or when you go to post on social media, or when you look at your bank account. It is the world that has been pulled over your eyes to blind you from the truth.

Neo: What truth?

Morpheus: That you are a slave, Neo. Like every other coach, you were born into bondage, born inside a prison that you cannot smell, taste, or touch. A prison for your business and potential. (long pause, sighs) Unfortunately, no one can be told what the Matrix is. You have to see it for yourself. This is your last chance. After this, there is no turning back. (In his left hand, Morpheus shows a blue pill.)

Morpheus: You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. (a red pill is shown in his other hand) You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes. (Long pause; Neo begins to reach for the red pill) Remember — all I am offering is the truth, nothing more.

(Neo takes the red pill and swallows it with a glass of water)




In this very moment, you need to make a choice:


Take the blue pill and go back to trading dollars for hours in perpetuity, while you watch other coaches build multiple six figure businesses and tell yourself it’s all a scam.


Take the Red pill, step into the Matrix, and let me show you just how deep the rabbit hole of possibility goes. Let me show you just how broken your business model really is.


For the entirety of your time as a coach on this Earth, you’ve been taught to quantify your self worth through an hourly rate. The amount of currency another human being puts forth to “buy you” for a predetermined amount of time.


Bigger number = higher self-worth.


Trading your dollars for hours.


“You might not think of it in just this way, but if you work for a living, you’re trading your time for money. Frankly, it’s just about the worst trade you can make. Why? You can always get more money, but you can’t get more time.” – TONY ROBBINS


What if I told you: this is fundamentally broken on every conceivable level.


What if I told you: an hourly rate is the last thing that should ever come to your mind as a coach attempting to build a legitimate business.


What if I told you: if you remain in your current dollars-for-hours model, you will not ever reach your financial and lifestyle goals, all while watching other coaches swallow up your business.


What if I told you: there’s a better way.


I’m here today to pull back the curtains on The New Coaching Model of the next generation.


The Problem With The Old PT Model:

  • Traditionally, the value of your services is placed on the hour as a coach. Unscalable, nonsensical and absolutely unacceptable.


  • You’ve been conditioned into thinking you NEED to work 12-14 hour days to “deserve” a certain kind of life…


  • This is not manual labor, like construction or plumbing. It’s coaching.


  • Frankly, you have a job, not a business. Trading your time away (never to be recouped) for an agreed upon sum of money. In the game of life, this is broken in all the ways that matter.


  • Value needs to be replaced on the results you bring. CLients come to you for results, not your time.


  • Hourly rates are something “that’s always been done”. Thus, you blindly follow without questioning whether or not there’s a BETTER way.


  • You’re not in the service business – you’re in the transformation and results  business


  • Dollars for hours model puts a ceiling over your head and de-values your true worth. You are literally capped on a predetermined level in how much money you can possibly make.


  • You’re told to get certified, get clients, get more clients, up-skill, raise your prices….and then what? Repeat the process for 30 years?


  • You’re required to show up on the gym floor every single day


  • Limited time with family and loved ones.


  • Vacation? Not even once


  • Mornings and evenings? Taken from you.


  • Your initial passion? It will be snuffed out sooner than you think.


  • Face to face training drastically and tragically limits your ability to help those who NEED you around the world.


  • Plus, doing things the way they’ve always been done completely ignores the tools we have at our disposal today. Tools that make unlimited income, time/location freedom and TRUE impact a viable reality for ANY good coach who’s willing to work for it.

The Solution, and what lies ahead in the Matrix:


  • Step outside of the fitness world and take a peek into the world of legitimate entrepreneurship. One of the biggest problems our industry faces is the onslaught of “information” being provided by so-called “PT Business Coaches” who have not ever scaled a legitimate business in the first place beyond mid six figures.


  • Understand the governing principles behind legitimately successful businesses (leverage, systems, etc)


  • Instead of valuing the hour – value the result


  • Instead of needing to show up to a gym, leverage your skills in the online world to help 100X the number of people you ever could in the Old PT Model.


  • Engineer different and BETTER pathways to facilitate results for clients. Coaches COACH.


  • Even high-end 1-on-1 online coaching is a fool’s errand to scale. Eventually, you’ll need to diversify to reach new heights.


  • Build a business, not a job


  • Have a plan of action on how to implement each model built for you by a team that can do it with their eyes closed. Understanding brings the concept to life. Execution makes it a reality.


What you want:

At the end of the day, all coaches (or people in general) want the same list of things from their life and business:


  • More time to do the things you love – or build more businesses.
  • Income to fuel your desired lifestyle, limited only by your level of action.
  • Impact across the world, helping hundreds or even thousands of people instead of the handful you are now.
  • To be known for results above all
  • To spend less time coaching people, while actually IMPROVING the results they get.


By the end of this article, you’ll have the model(s) to facilitate all of the above, and more.


Defining your number:


Before we can dive into the math, you first need to answer one question: how much money do you really want to make? What level of income do you require to fund the lifestyle you truly want? Or, how far do your ambitions truly stretch?


With no right or wrong answer, nobody has the right to tell you what the target should or could be.


I’m simply here to show you HOW each can be achieved.


So, I ask you again, what’s your number?







Once you’ve set your initial number (it will, without a doubt, rise) you then need to match the number to the model that will take you there.


There are 5 key questions to get you into the business model required to hit targets…


  1. What resources (time, effort, money) need to be invested?
  2. Over what period of time?
  3. To produce how much revenue?
  4. Does that amount of revenue cover the operating costs and amount of profit I want to put into my bank account?
  5. Do you get the ROI (money, impact, freedom) you want from risk, effort, time and money you must invest?


Step Into The Matrix, Neo


I, Morpheus, am about to break down the math behind what you’re currently doing, and the opportunities that lie before you if you choose to accept them.


The Traditional PT Business Model


As we’ve established, the Traditional PT Model operates on a dollars-for-hours construct.


For example’s sake, we’ll assume an average of $70 per hour. Which is being generous. For someone working a minimum wage job – this sounds like a damn dream. However, you’re reading this article because you want more out of business and life than to be tied to a “job” in the first place.


The scary thing is, many trainers earn less than $20-$50 per session…


Plus, this doesn’t take into account the true number of hours worked in a week. Programming, paperwork, admin, planning, consultations,  check-ins, marketing, etc. The stuff you don’t get paid for.


Let’s walk this out:


Tier #1/1: Face to Face Training (Renting Space)

Hourly Rate: $70/hr

Number Of Clients: 15

Number Of Sessions/Week: 25

Number Of Extra Work Hours: 10-20

Total Hours Put In: 35-45

Monthly Revenue: $7000


Gym Rental Fee: $300/week ($1200/month)

Approximate Profits With Hours Worked:



Divided by 35-45hrs = $41-$32 ACTUAL HOURLY EARNINGS

Honestly, not too bad. You have a life, some free time, a respectable “job”, and not a lot of stress.

Then again, there’s that annoying factoid: an online coaching business can profit $6000/month with 5-10 hours of total work per week…


Now, let’s see what happens if you REALLY push the hours to the limit and go for the big bucks. What the “successful” personal trainers are going on about. The hardcore old school vets.

Hourly Rate: $70/hr

Number Of Clients: 30-40

Number Of Sessions/Week: 60

Number Of Extra Work Hours: 20-40

Total Hours Put In: 80-90

Monthly Revenue: $16,800


Gym Rental Fee: $300/week ($1200/month)

Approximate Profits With Hours Worked:



Divided by 80-100 hours = $48.75-$39 ACTUAL HOURLY EARNINGS


Woah, woah. $15,000 per month? Sign you up, right?

Hold on a second. Consider what we’ve already discussed:

This demands you work 12-14 hour days, 7 days per week – 8-9 of those hours are directly training clients 7 days per week.

Good luck having a family, life, hobbies, time to train yourself, or any HOPE of building a second business.

Good luck sleeping.

If you take a week off – you lose $3,900

If you take a month off, you lose $15,600

You’ve successfully worked yourself into a corner.

This is what I like to call “Scaling Chaos”.

Know what happens when you scale chaos? Something breaks. Either the business, you, your family, or all of them at once.

This is of course assuming you have the ability to attract enough leads and sell enough clients to even hit and sustain the numbers above.

Then, we’d need to talk about your churn rate. The number of clients you lose on a quarterly basis.

So, HOW to coaches build businesses that profit between $10,000-$90,000/month while not ever having to step foot in a gym if they don’t want to? How do they do it while being able to go on trips, spend time with family,  improve their own physiques, and actually be happy?

Of most importance – how do they do this without sacrificing client results and satisfaction?


It’s a good thing you swallowed the Red Pill, Neo…


The Foundational 5 Layers to a Successful Fitness Business Model

While there’s dozens of vehicles from which money can be made, the following 5 business model branches are where you need to set your sights.


We’ll first break each one down to it’s finer parts – then, we’ll piece them all together to create what you’ve always known to be there for you – yet could never understand HOW to get it.


Hybrid Coaching


Hybrid coaching is the ultimate first example of how to remove focus from the hourly rate, and point it toward results. A blend of face to face and online coaching, this is the first place trainers should look when making the transition into a more leverad model. Plus, with the addition of online coaching tools, your clients will actually get BETTER results while seeing you less often.


Instead of buying session packages and seeing you 2-3x/week, each client will commit to a 3-6 month transformational process. You agree on the goals they need to hit, and set up a plan to achieve them in the time-frame established.


Now, HOW you get your client to that goal is where the magic lies. Instead of training with you 2-3x/week, they will see you once every two weeks for a session, check-in, measurements and updates. In the other weeks, a video coaching call will take place.


Week 1:Check-in Session

Week 2:Video Coaching call



You’ll then give them training programs, nutritional plans, supplementation, cardio recommendations, and whatever else you need to deliver through a Client Management Software. All delivered in one central place.


Through this software, your clients will track their workouts, communicate with you, and be given their nutrition plans. No emails, PDFs or stacks of paper.


Which software, you ask? Well, it just so happens we’ve created the best damn client management system in the industry – exclusively available for Coaches Cartel members. If you want it – book in a Strategy Call through this link:


>>>>>>STRATEGY CALL<<<<<<


To make this work best, I recommend their first week of on-boarding include 3 sessions with you in the gym to establish principles, proper training intensity, and other cues.


Essentially, you are delivering coaching materials as an online coach would, yet still seeing each client on a regular basis to maximize value and progress.



Hybrid Coaching is to be sold in the context of a transformation. 12-24 weeks minimum. The total investment will reflect the VALUE you’re bringing. Thus, it’s either charged up-front, or monthly at $400/month. Either way, a commitment is made.


30 clients x $400 = $12,000/month

15 sessions per week in the gym

15 (20) minute coaching calls per week


60 clients x $400 = $24,000/month

30 sessions per week in the gym

30 (20) minute coaching calls per week



  • As you can see in the math above – 30 sessions per week can yield $24,000/month in revenue. A complete maximization of your time through selling the RESULT instead of the session. Even 15 hours of face to face training brings in $12,000/month.
  • Better/faster results with clients
  • Long-term buy in
  • Predictable cash flow
  • Client management is systemized
  • One of the best face-to-face models for hiring coaches underneath you to take on clients



  • Still in the gym (might not be an issue for you)
  • Can be difficult to transition clients from the traditional PT model into this one (unless you know how to sell it, of course)
  • Clients must be in your local area
  • Ability to scale will diminish quickly, unless willing to build a team of trainers.


How To Attract And Sell Leads:

  • Low-hanging fruit: current clients
  • Past clients
  • Past non-sale consults
  • Organic + Paid content marketing strategy into sales funnel
  • Sell via call or face to face consultation


How Can the Coaches Cartel Help?

  • This is going to be a theme, but: we simply hand you the complete a-z business in a box system to implement this model immediately.


High End 1-on-1 Online Coaching


Completely online delivery of coaching and results. Again – we place value on the result – not a monthly/hourly rate. Each client commits to an initial time frame – 12-24 weeks minimum. From there, you’ll deliver all coaching materials through the client management software I spoke about above.


Conversely, you could create your own delivery system using a combination of email, spreadsheets and PDFs.


I’ll deep-dive into how we craft world class coaching experiences for clients in the Delivery article coming soon.


The goal here is to maximize results while minimizing the time required to facilitate them. Weekly check-ins, one monthly coaching call, and a central community for all high-end clients to be housed is highly recommended.


Establishing a client management system will allow you to take on a great deal of clients before quality drops or overwhelm hits.



3-6 month packages: $800-$3000

Or monthly rate of $300-$500, depending on niche, reputation, and deliverables.


Playing devil’s advocate, we’ll use the lowest end of the spectrum.


40 clients x $300/month = $12,000/month

Average of 15-40 minutes maintenance time/week per client

= 10-26 hours client work per week

30 minute call 1x/month per client


($200-$400/hour, if you’re wondering)



  • Help clients from anywhere in the world
  • Work from anywhere in the world
  • Highly specific and targeted coaching that can produce incredible results (in the hands of a good coach)
  • Zero face to face training sessions required
  • Clients are locked in to 3-6 month agreements
  • Maximum 26 hours of client related work per week



  • Moving beyond 40 clients isn’t recommended due to a drop-off in quality
  • Not the best option for clients who have never trained before
  • Making more money still requires you to work more hours
  • Can be unexpected surges in client questions, needs and upkeep (humans are unpredictable)


How To Attract And Sell Leads:

  • Lowest hanging fruit: past clients
  • Current clients
  • Past non-sold consults
  • Organic + paid content marketing strategy into sales and appointment funnel
  • Drive leads to 2-step sales call system


How Can the Coaches Cartel Help?

  • We hand you a complete end-to-end business model in a box. The new standard for online coaching. Don’t reinvent the wheel, we already did.


Online Group Coaching (OGC)


This model can be thought of like a “course”. Instead of designing specific plans, protocols and programs for each client – you TEACH them how to fish via progressive education in a group format, while giving standardized plans to implement.


Thus, Online Group Coaching (OGC) can be viewed as the middle child of high end 1-on1 coaching and low end membership sites.

Instead of a cesspool of information, OGC is a progressive, structured, educational platform that operates more as a course.

Each person in your group needs to fall under the same general umbrella. Male specific. Female specific. A unified goal across the group itself. You can’t be coaching 50 year old males and 24 year old females in the same blanket program.

Fact: MOST general population clientele who are injury free and possess a modicum of training experience will benefit from ANY training program, as long as they get up off their ass and stop eating like a toddler.

OGC plays upon that fact.

The information and coaching itself will be delivered via membership site platform…yet in a non-traditional manner.

OGC is one of THE best models available right now – IF it’s done correctly. The delivery system needs to use the combination of a course membership group, progress tracking procedures, program prescriptions, nutrition tools, group coaching calls, communication systems, accountability, etc..

I’ll dive deep on this in the Delivery article coming soon.

Ideally, you want to keep each group under 50 people. I call these “Pods”. Having several smaller Pods instead of one massive group of 200 is both easier to manage, and maintains a higher perception of value.


Math + Components:

50 people per group

$150/month on a recurring model – minimum 6 months commitment.

1 group coaching call/week

Daily Q&A inside coaching group

=$7500/month in revenue per group

-Average 4-5 hours of direct work per week


4 Pods of 50 Members = $30,000/month

20hours of direct client work per week



  • Ability to coach and transform hundreds of people through sound education and coaching principles
  • This model alone can be scaled to $30,000-$60,000/month without needing a team
  • Caters to those who cannot afford high-end services, yet still want results
  • Zero specific programming involved – everything runs on frameworks and giving clients tools they need to succeed
  • Build a community of raving fans – best marketing tool available
  • Very easy to sell or downsell



  • Not ideal for clients wanting specific attention, customization and hand-holding
  • With less specificity, comes a greater variability of results
  • High volume of clients needed to hit revenue targets, which necessitates an effective lead generation system
  • Income is still tied to the amount of work put in. More Pods = more time. Albeit less-so than the previous two models.


How To Attract And Sell Leads:

  • Downsell those who cannot afford high-end services
  • Low hanging fruit: past clients, current clients, renewals
  • Multi-pronged lead generation strategy (organic & paid) pointing to sales funnel, sales page and/or call (depending on strength of relationship with the target audience).


Membership Platform (With Up-Sells)


Membership sites have received a bad-wrap up until this point. For good reason. The traditional set up is nothing more than a bank of videos, resources and calculators thrown together. Zero progression model or significant value.


The NEW age of membership sites is upon us, however. If done well, they’re a fantastic vehicle to help hundreds or even thousands of people while facilitating a strong recurring income stream.  


This is the first model where your income is not tied to how many hours you put in.


For it to work, the delivery of value needs to be world class and well organized. Each member should be made to feel part of something significant. A clear, progressive agenda must be laid out to establish a strong buy-in. Nobody cares about information. They care about transformation.


Further, you need to be charging a minimum of $50/month. None of this $5.99-$9.99 trash. You’re not competing in that space. To justify a higher subscription cost, you need to deliver something excellent.


As for the specific deliverables and technical set-up of a worthy membership site – I’ll cover that in the upcoming Delivery article. It must be specifically tailored to the niche of choice, while honoring some foundational principles that apply to successful membership sites in ANY industry.


The true power of a membership site lies in the opportunity to cross and upsell. Turn a $50/month subscriber into a $200/month subscriber by stacking value in specific areas – all without any extra work on your end.



500 members @ $50/month = $25,000/month

Work required: regular delivery of content – variable. The start-up and construction process will be the most labour intensive.


1000 members @$50/month =$50,000/month



  • Once built, this is an infinitely scalable model. 10 members or 1000 members – it’s the same amount of work.
  • Low-cost option for those not looking for high level coaching
  • Members can be up-sold into your high end coaching programs, serving as the ultimate lead generation machine
  • Create content and tools once, profit from them forever
  • Cultivation of a community and movement – much like OGC
  • Optimal for those who have an established following, or significant marketing budget



  • Zero contact with a coach, outside of possible forum integration
  • Need for continually updated content on a weekly or monthly basis
  • Large amount of up-front work to launch
  • As a primary source of revenue, you need a large number of sales
  • If starting from scratch, this is NOT going to be your first choice
  • Teaching is different than telling. You MUST know your craft to pull this off.


How To Attract And Sell Leads:

  • Email marketing
  • Affiliate networks
  • Downsells
  • Low hanging fruit: all past clients, and non-closed consults
  • Organic and paid content marketing into lead incubation, sales funnel, sales page and check-out.


Supplements (White-Label Drop-Shipping)


What if I told you there was a way to double the life time value of every client you have, while enhancing their results at the same time?


Your clients will, at some point, be looking into supplementation.


Once you’ve reached a certain level of success, you can have each client (in any of the above models) order supplements from you on a monthly subscription plan.


One of the best ways to structure this is through the use of “stacks”. Health Stacks, Sleep Stacks, Training Stacks, etc.


Making this come to life can be tricky. We 100% do NOT recommend starting your own supplement line. Instead – look to white labelling and drop shipping. Or, simply have the Coaches Cartel facilitate it for you.


You hold zero stock, no risk, no overhead. Your clients simply subscribe to orders through you, and those orders are fulfilled by a drop-shipping company that ships straight to their door.


I’m not going to dive into extreme detail here, as you aren’t ready for this step, yet.


However, imagine this:


40 online clients

100 group coaching clients

300 membership site clients


Each subscribed to a $100/month Supplement Stack package.


For example’s sake, let’s assume you keep 33% of that. So, $33/client.


440 clients x $33 = $14,5200/month in additional revenue from clients you already have…offering them something they already need.


Think about that.


How It All Fits Together:


Combining some or all of the above models in a progressive manner doesn’t happen overnight. It requires strategy, consistency and time to do properly.


However, armed with the right tools, plan, knowledge and support to push you through the steps – anything is possible.


Let’s take a look at some example timeframes of what our coaches inside the Coaches Cartel have done and are doing right now, using low-to-average estimates.


Months 0-6


Step 1:Transition some or all Face to Face Clients into the new Hybrid Coaching Model

Step2: Perfect the model and set targets for maximal client load.

Example: 20 clients @ $400/month = $8000


**Elements required: local lead generation system, conversion system, delivery + client management system


You’ve now bought back a significant amount of time, allowing you to expand into other models.


Step 3: During months 2-3 of this process, launch a high end 1-on-1 Online Coaching Model

Step 4: Perfect the model and set targets for maximal client load

Example: 20 clients @ $300/month = $6000


**Elements required: international lead generation system, conversion system, delivery + client management system


Costs: Mentorship, tools, marketing, rent, etc = $2500/month


Total Take-Home= $11,500/month

Hours per week: 15-20


Months 6-12


Step 1: Maximize chosen client load for Hybrid Coaching and 1-on-1 Online Coaching



Hybrid Coaching – 25 clients @ $400/month = $10,000/month

1-on-1 Online Coaching – 30 clients @ $300/month = $9,000/month


**Elements required: international lead generation system, conversion system, delivery + client management system


Step 2: Construct, market and launch first Online Group Coaching Program

By this time, your lead generation process, content quality, and overall brand recognition will be legions beyond where it was in month 1. Plus, you have cash flow to fuel paid ad strategies. Within 30 days, selling 25 group coaching clients is entirely realistic and expected.


Example: 25 clients @ $150/month = $3750/month


Step 3: Continue to grow the OGC model to hit 50-100 members


Example: 50-100 @ $150/month = $7500-$15,000/month


Costs: Mentorship, tools, marketing, rent, etc = $3500/month


Total Take-Home = $22,500-$30,500

Hours per week: 30-40


Months 12-24


Now that you can understand the elements required for progression, let’s cut right to the chase:


Hybrid Coaching:

Reduce number of clients to free up time or eliminate entirely while transitioning them into an online model.


Or, remove yourself and hire a team of coaches to take over fulfilment of clients


Option 1

0-15 clients @ $400/month


7-9 hours per week


Option 2

60 clients @$400/month

Your cut = $200/month


5-10 hours/week management


1-on-1 Online Coaching

40 clients @ $300/month


10 hours/week


Online Group Coaching

4 Pods of 50 clients @ $150/month


20 hours/week


Costs = $6000/month approximate


Total Income = $36,000-$48,000/month ($432,000-$576,000)


Months 24-36


Two years into building your brand, systems, marketing and influence, it’s now time to introduce a low-value, high volume model like a membership site. This is assuming you no longer wish to scale the previous three business models further.


Hybrid Coaching:

Reduce number of clients to free up time or eliminate entirely while transitioning them into an online model.


Or, remove yourself and hire a team of coaches to take over fulfilment of clients


Option 1

0-15 clients @ $400/month


7-9 hours per week


Option 2

60 clients @$400/month

Your cut = $200/month


5-10 hours/week management


1-on-1 Online Coaching

40 clients @ $300/month


10 hours/week


Online Group Coaching

4 Pods of 50 clients @ $150/month


20 hours/week


Membership Site Platform

Target: 500 members by end of year @$50/month

1-2 sales per day, every day.


500 x $50/month = $25,000/month


Costs = $8000/month approximate


Total Income = $59,000-$71,000/month ($708,000-$852,000/year)


Choose your own adventure (the options are endless)


“Which is the BEST business model?”


The answer is completely individual. While there’s no true “right and wrong”, there are paths more appropriate for where you’re starting from.


For example, if you’re starting from complete scratch, have a handful of clients in the gym, and zero online following – attempting to launch a membership platform would be utterly foolish.


Instead, you’d be best served focussing on building the Hybrid Coaching or 1-on-1 Online Coaching models, while implementing a long-term audience development strategy to set you up for success down the line.


However, a combination of any of the above models can work, if effectively executed. It’s about choosing the path that matches your own financial, lifestyle and impact ambitions.


The options are truly endless.


Now, when it comes to breaking past the Million Dollar Business line, the secret is painfully simple:


Do more of the same, longer, more consistently and harder than anyone else.


It requires building a team around you FOcusing on the high ROI tasks. Your zone of genius.


This is what coaches in the Inner Circle are doing right now. WIth enough time, effort, quality and consistency – you CAN get there, too. Despite what any hater might say.  




In the real world where real people build real businesses, writing a model down on the back of a napkin means nothing. Reading this article whilst fantasizing about all the money you could make means nothing. It may cause you to feel warm and fuzzy inside, which can be useful.


However: you cannot deposit warm fuzzies in the bank.


To step into the Matrix and make your business model a reality, you must first step into the role of Entrepreneur, instead of just a Coach.


Do you have a system in place to attract high quality leads into your funnel through organic and/or paid marketing?


Do you have a funnel in the first place?


Once you’re attracting top-notch leads, what does your conversion system look like? Is your closing percentage greater than 80-90%?


Do you know your numbers and margins?


Once effectively attracting and selling leads like a machine – what does your delivery system look like?


Do you have a client management system in place? Software? Program and package design? Communication systems established?


Finally, if you have all 3 areas of attract, convert and deliver nailed down, do you possess the knowledge, skills and team necessary to scale upwards? Do you know what real scale looks like?


What’s your retention rate after selling a client? The average lifetime value?


See, knowing your model is the first step. The North Star.


Bringing that model to life requires a comprehensive strategy covering each of the following areas:


Attract (lead generation)

Convert (sales systems)

Deliver (fulfilment)


Systems (remove yourself from working IN the business, and instead work ON the business)

Numbers (from how much it costs you to attract a lead, to the time it takes you to fulfil your products/services)


Skills (selling, marketing, content creation, communication, project management, etc)

Consistency (doing the boring stuff day in, day out)

Accountability (ensuring things get done when they need to get done)

Master plan (work backwards from a 3 year goal, down to the day…nothing is left to chance)


Not so simple, is it?


This is the fundamental problem with “PT Business Coaches” today. Claims of it being “easy” to build the business of your dreams. COmplete and utter nonsense.


To help give you clarity on exactly how to attract leads into your business, convert at a high percentage into each layer of your business, and deliver world-class service – I’ll be diving deep into each over the coming weeks.


Or, we could cut to the chase.


If you’d rather not traverse the minefield of content and “information” circling the internet, and instead have someone build the entire strategy FOR YOU, do the following:


Book in a Strategy Call with us today.


The first call is 15-20 minutes to simply gather information about your situation. You couldn’t invest in coaching on this call if you wanted to.


From there, we’ll take the information provided and construct a 2-3 year game plan utilizing the models I’ve covered here, while diving deep on exactly HOW we do it.


From there – the ball is in your court.


One of two things will happen:


1)You’ll love the game plan and decide to give it a shot on your own. Awesome. We wish you all the success in the world.


2)You’ll love the game plan and decide to join the Coaches Cartel to remove all guess work. You’ll work with us personally to fast track your road to success.


Not interested just yet? That’s cool. I’m a patient man.


Subscribe to the list to be sent the next 3 articles covering Attract, Convert and Deliver.


By the end of this series, you’ll no longer have a single question regarding HOW real businesses in the coaching space are being built today.



Come across and join almost 4000 coaches in our FREE Fitness Business Success Circle Facebook Group. Each week, we’re dropping content, Q&A’s, livestreams and videos breaking down the finer points behind building the business and life you want. This, combined with being subscribed to the email newsletter, is the BEST way we can help you day-to-day on your journey to the top.


PLUS: Whenever you’re ready… here are 4 ways I can help you grow your coaching business:
1. Grab a FREE Copy Of My Book; “Your First 100 Clients”.
Before you do ANYTHING else…
I want you to get your FREE copy of my book “Your First 100 Clients” — Click Here
2. Watch the NEW Documentary: The Business Of Fitness.
This 60-Minute Documentary Is Groundbreaking, Gutsy & Refreshingly RAW…
A MUST-SEE For Every Fitness Pro.
Get your free access pass and watch the film by clicking here —
3. Join our Implementation Program and be a Case Study.
I’m putting together a new coaching case study group at Coaches Cartel this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message HERE and put “Case Study”, and I’ll send you the info.
4. Work with me and my team privately.
If you’d like to work directly with me and my team to earn over $100K each year… just send me a message HERE and put “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.