There’s a brutally sobering moment that every coach experiences. 

It’s the moment where you realize…

“I need to figure out this business and money thing if I want my coaching business to survive.”

Reality is, cash is oxygen.

With oxygen, you have a possible chance at survival.

Without oxygen, death is guaranteed.

Another reality is – some coaches think they can coach people without understanding the fundamentals of business and finance.

That’s what today is all about.

By the end of the episode, you’ll know exactly what you should and should NOT be spending your money on, in order to (successfully) start the coaching business you know you’ve always wanted.

There’s a TON of misinformation on this topic, where self proclaimed “gurus” are giving general, vanilla advice that is out of touch with the actual life of new coaches.

As I guy that was cleaning toilets 6 years ago and genuinely have walked a mile in your shoes, I give you the real math, the objective, measurable data, and my reasoning for each of these decisions.

I suggest having pen and paper at your side, and writing this stuff down – as it’s a heavy note taking episode, but one that will help you make better informed decisions about the future of your business.

And if you want to start your fitness business for $1, here’s how you can get in touch with Coach Josh and the team.

Book in with Josh here 

The alternative option? Spend the 14.5K per month to start your business on your own.

Looking forward to chatting with you soon.


PLUS: Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

1. Grab a FREE Copy Of My Book: “Your First 100 Clients”.
Before you do ANYTHING else…
I want you to get your FREE copy of my book “Your First 100 Clients” — Click Here

2. Watch the NEW Documentary: The Business Of Fitness.
This 60-Minute Documentary Is Groundbreaking, Gutsy & Refreshingly RAW… 
A MUST-SEE For Every Fitness Pro. 
Get your free access pass and watch the film by clicking here —

3. Join our Implementation Program and be a Case Study.
I’m putting together a new coaching case study group at Coaches Cartel this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message HERE and put “Case Study”, and I’ll send you the info.

4. Work with me and my team privately.
If you’d like to work directly with me and my team to earn over $100K each year… just send me a message HERE and put “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.