Have you thought about “what do you want your children to remember..?” It’s 2:33am as I write this for you and I can’t sleep. So I wanted to quickly share the 2 things I wished someone had told me before I had kids whilst I was a Personal Trainer... As I’ve never publicly talked about [...]
In the spirit of being transparent, here’s the facts: Most of you reading this right now should not be focusing on Facebook Ads whatsoever. That’s correct. You are most definitely jumping the gun. Trust us, we understand the urge and are fully aware of the potential power it has, but we have to be honest [...]
If you are a truly *great* trainer, yet you’re sick of working for someone else’s corporate gym structure, or paying exorbitant rental fees while working yourself into the ground - this is for you. Thinking of opening your own gym? You might want to think again. Overhead costs, employee headaches, equipment and location sourcing, debt… [...]
This is a (sad) story, that just so happens to be true. What I’m about to tell you, may actually make you cry. Not in the sense that you’ll feel *bad* for the main character. No, no. You may cry because, as you’ll realize, this is a story about you. Yes, you - the almighty [...]
The Ultimate Guide To Finding Your USP (Ultimate Sales or Selling Proposition) – And Why You’re Doing It Wrong.
THE FOUNDATION OF YOUR FOUNDATION: THE USP Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition . Yes, yes, we know. Another boring article on how to “build an avatar” and find your “niche”. Not so fast. Sit [...]