Have you thought about “what do you want your children to remember..?”

It’s 2:33am as I write this for you and I can’t sleep.

So I wanted to quickly share the 2 things I wished someone had told me before I had kids whilst I was a Personal Trainer… As I’ve never publicly talked about this before.

See, less than 13 hours ago my wife Lauren gave birth to our third daughter. It’s been an amazing day…

As you know there is nothing quite like watching your child come into this world… It also gets you to seriously look at your life and to question if you’re doing it right.

Because the honest truth is. Today I realised that I was TERRIFIED before the birth of my two other daughters.

Before our eldest daughter Arlo was born. I was a Personal Trainer working 12-14hrs a day, 6 days a week in Dubai.

From the outside looking in, I was a “successful” Personal Trainer.

But it was all a lie.

And it’s why in 2014 I quit the gym.

See, I had a full-book of clients. I was charging a premium rate and had a team of trainers working for me.

But I was dying on the inside because for 8 years I was following the wrong model.

If you’re like most personal trainers working right now you’ll know exactly how I felt.

In fact, you’re probably feeling the same way right now…


I remember the day I knew I had to quit, because it was one of the scariest days of my life. And one of the most exciting.

It was the usual 4:30am wake up to see my 6am client (that cancelled last minute).

Finally by 7pm I finished with my last client, and I jumped in the car to race home in time to give my baby daughter the bottle and put her to bed.

But, by the time I gotten home she was already asleep. I missed out spending time with her that day.

I felt guilty.

Like a loser.

A bad provider.

A bad husband.

A bad father.


That was the point where I got so uncomfortable that it all changed. I was tired of the STRESS. I was tired of the FEAR. I was tired of the GUILT. So, I decided to finally start building the business that I dreamt of.

Because I HAD to fix this.  I was going to figure this out or die trying.

And this is when I asked the question that changed everything;

“How much longer can I keep doing this?”

“Can I keep doing this in 2, 5, 10+ years?”

The answers was: NO.

My family was depending on me. I’d gone on long enough putting in ridiculous hours and pieces of my soul into my passion, without being able to live the life I truly craved.


Before our second daughter Sunny was born, I was trying to figure out this “online business” and was constantly stressed financially. All while I was still working crazy hours (but this time I was chained to my home office).

Today as I knew our third daughter was about to be born. I felt TRULY free and in the moment.

Finally knowing that my business was completely running without me being there.  The systems, the automation, the team. Everything working to bring in leads, make sales and deliver world class coaching. All of it WITHOUT me.

This is why I want to share this with you right now…

Because if you want your children to remember you as fun, loving and a role model that sets them for a successful life.

You need to make a decision today.

But first, let me share with you…


The Two Facts-Of-Life I Wished Someone Told Me…

Firstly, you and I got into the health and fitness game because we want to help people with our passion.

So if your like me, when you first get started your told do do 3 things to become successful…

  1. Get certified.
  2. Get 1-1 clients.
  3. Charge more.

But then what..?

Just like I found myself in Dubai. I did it all… but found myself stuck in a bad place and stressed about the gigantic gap that represented my life and the life I wanted to be living.

This is what I now call the “Old PT Model”. Ultimately being in the time-for-money trap means that we’re constantly stressed about money…

And we can’t live with the freedom that gives our kids the lives and experiences that we want for them. Because we’re in the gym, or writing training programs, or finishing up admin work.

This is why I quit Personal Training.

I knew that if I wanted to give my children the life that was free from financial stress. And where I could be there for all their special moments; first step, school pick ups, and just building sand castles on the beach… I could not be a personal trainer in the “old model”.

See, it’s not that Personal Training is BAD.  I believe that us coaches can change the world.  We have the experiences and expertise to radically change lives fro the better.  But in the old, outdated, straight out wrong business model. We are sacrificing our own lives to help others… And we can only do it for so long before we burn out.

Secondly, I want to ask you…


Have you ever felt like you were MEANT for more… but you just couldn’t make it happen??

If the answer is YES… then read on.

See, when it comes to you:

  • Building a business that gives you more freedom.
  • Earning more money.
  • Getting in better shape.
  • Or really… just any change that has you living the life you want.

There is almost 100% chance that some of your friends and family are holding you back from everything you could be.

I know. I know.  Doesn’t sound nice does it?

This is why you have a really touch choice to make going into 2019.

You need to decide who you are going to hang out with.

Because this brings me to the second question…

If you want:

  • More money.
  • More freedom.
  • More impact with the work you love.

Are you willing to commit to making this happen?

If that’s a YES… keep reading.


Because there is a good chance you already know what to do… you’re already working hard… you DON’T need motivation hype… you’re just “stuck”.

And usually we get stuck, because we’re worrying about the WHAT and the HOW. And we’re not focussed on the WHO is around us.

So if you aren’t willing to settle for this anymore, there is something you can do:

You can get a new “who.”

That might mean removing some people from your life.

That might mean flooding your brain with podcasts instead of going to happy hour with your friends who want to “pick your brain.”

But the easiest way to do it is to meet new people.

People who push you.

People who are on the same path as you.

People who might even intimidate you a bit (that usually means you’re GROWING).

See, the BIG GOAL of what I do is to give coaches more meaning, more money and more freedom.

All the successful coaches have 3 basic frameworks in place, and its all you need to focus on right now;

— Attract new leads (who are willing to pay you what you’re worth).

— Convert leads into clients (with a process you can trust)

— Deliver your clients great results (and you also get your life back).

We help coaches just like you install these frameworks into their business in this training program.

We called it the “coaches cartel”. (And you’re invited)

The reason for this long post is that if you’re feeling like I was…

If you’re a good coach who has been doing this for a while but feel like you may be STUCK in a bad model…

If you’re a mum or a dad that deep down knows they want to give their family more freedom, more fun, more security.

Then I want to invite you to what we call a “Strategy Session”.

The goal of your strategy session is simple;  We go through what is working and what’s not working. Figure out the roadblocks. Figure out where you WANT to go… like what your DREAM coaching business looks like.

Then we create YOUR strategy plan.

Then if you want our help IMPLEMENTING your scale plan in your coaching business – we’ll tell you how that would work. If not… no big deal. You will have gotten some great value and a plan to work on yourself.

Fair enough?

If all that sounds good to you… and you would like to set up a Strategy Session with us… then the next step is simple. Take a minute and tell us about your coaching business here:



After the form… you will have the chance to save your spot at a time that best works for you.

Here’s the catch: We will go over your form before the call so that we’re ready to put your plan together! (So the more you tell us the better prepared we will be on the call)

Looking forward to chatting soon.  Chris.


P.S.  This is NOT for fence-sitters or people that just want “more information”.  This is about rolling up our sleeves and working through the right business models AND mindset shifts that make ALL the difference.  If you don’t participate, you’ll get kicked out (sorry, not sorry).


PLUS: Whenever you’re ready… here are 4 ways I can help you grow your coaching business:
1. Grab a FREE Copy Of My Book; “Your First 100 Clients”.
Before you do ANYTHING else…
I want you to get your FREE copy of my book “Your First 100 Clients” — Click Here http://www.coachescartel.com/100clients
2. Watch the NEW Documentary: The Business Of Fitness.
This 60-Minute Documentary Is Groundbreaking, Gutsy & Refreshingly RAW…
A MUST-SEE For Every Fitness Pro.
Get your free access pass and watch the film by clicking here — https://fitprodocumentary.com/
3. Join our Implementation Program and be a Case Study.
I’m putting together a new coaching case study group at Coaches Cartel this month… stay tuned for details. If you’d like to work with me on your client-getting and scale plans… just send me a message HERE and put “Case Study”, and I’ll send you the info.
4. Work with me and my team privately.
If you’d like to work directly with me and my team to earn over $100K each year… just send me a message HERE and put “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.